Entering the zone of innovation uncertainty

To manage innovation effectively, different mindsets are needed for different time horizons. The three horizon methodology allows for this by providing approaches for managing the challenges of each horizon. Rather than simply projecting present-day plans into the future, this methodology explores emerging trends and opportunities, granting the ability to discover potential winners and to exploit these opportunities for longer-term success. By employing different mindsets, organisations can break free from their current thinking and navigate through the transitional points of the future, effectively managing the uncertainties that they bring.