Don’t Let Your Organization be a Deer Caught in Headlights by Evaluating its Level of Innovation Urgency

Many companies fall into the trap of thinking "if it's not broke, don't fix it," which can lead to a lack of innovation and hindering the growth of the business. While innovation is important, it's not always considered urgent, which can make it challenging to fully integrate into an organization. This article warns of the dangers of low innovation urgency and provides strategies for creating a higher sense of urgency within your company. Signs that low innovation urgency may be hindering your organization include a lack of cross-functional coordination, prioritizing short-term goals over long-term development, and consistently losing to the competition. To create a sense of urgency around innovation, companies should define what it means for their organization, create a framework for decision-making, and set specific goals with budgets allocated for innovation.