The Four Lenses of Innovation by Rowan Gibson

Rowan Gibson’s new book, "The Four Lenses of Innovation" focuses on the creative process by diving into the thought processes that lead to new ideas. The book explores historical examples from ancient times through the Renaissance period and includes stories of Edison, Einstein, Steve Jobs, Jeff Bezos, and Elon Musk. Through this exploration journey, Rowan identifies four perceptual lenses that are tools for achieving fresh perspectives: challenging orthodoxies, harnessing trends, leveraging resources, and understanding needs. The book also delves into neuroscience and how the way we think as pattern recognizers often holds us back. It presents an eight-step model for constructing a breakthrough and reminds readers of the constant need for creativity and breakthrough ideas.