Balancing The Three Horizons: Stories of GE, EnBW and AirFrance KLM

McKinsey’s Three Horizons is a framework for prioritizing innovation initiatives that provides a way for companies to build and execute on existing business models while also creating new capabilities. Innovation leaders from GE, EnBW, and AirFrance KLM share their perspectives on this framework and the instruments that work alongside them, as well as the challenges that come with balancing innovation and exploration, inside-out and outside-in initiatives, and exploiting existing knowledge and exploring new opportunities. By combining different approaches, companies can find the best path forward for success.