How Product Managers Create Great Customer Experiences with Better Products [podcast]

Innovation management involves creating value for customers through products and services. This includes both tangible and intangible aspects of value. To create a great customer experience, product managers should focus on customer perception, as customers are the genesis of product creation. Companies that create great customer experiences view employees as part of the customer journey and listen to their customers' feedback, infusing it into their company culture. Additionally, everyone in the company has a role to play in ensuring the customer receives a positive experience. For product managers to move into leadership roles, they need to communicate a compelling vision and engage with employees to create the desired outcome.