Digital Twins: A Smarter Way of Commerce

Digital Twins: A Smarter Way of Commerce

Digital twins, originally used in manufacturing, are now being applied in digital commerce, allowing for more accurate and comprehensive product representations. Customers expect quick and easy access to information about products, and digitizing products is necessary for success. Digital twins can help establish accurate digital representations of products that keep track of user reviews, dimensions, shipping weight, and can adjust voice and language based on the customer. They are reusable and scalable and can easily connect to new sales channels. Utilizing digital twins in a digital sales strategy centralizes product content and creates good digital representations of products that help you sell well across various channels.

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More Innovation Resources:

Jumping the Collaboration Hurdles

Jumping the Collaboration Hurdles

Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.

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What the hell is innovation culture?

Building a culture of innovation requires unorthodox thinking from everyone in the organization that brings about real change. Knowing what innovation means to your business and setting goals and timeframes are essential in fostering an innovation culture.

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Building an Effective Innovation Incubator / Accelerator: A New Approach

Employee networks can support incubators and their ideas by assisting with early and later stages of development, including being mentors and launching ideas back into the organization.

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