Digital Twins: A Smarter Way of Commerce

Digital twins, originally used in manufacturing, are now being applied in digital commerce, allowing for more accurate and comprehensive product representations. Customers expect quick and easy access to information about products, and digitizing products is necessary for success. Digital twins can help establish accurate digital representations of products that keep track of user reviews, dimensions, shipping weight, and can adjust voice and language based on the customer. They are reusable and scalable and can easily connect to new sales channels. Utilizing digital twins in a digital sales strategy centralizes product content and creates good digital representations of products that help you sell well across various channels.