Diffusion and adoption - what we can learn from Everett M. Rogers

According to this article, diffusion is the way innovation spreads, and it is crucial to understand theories around diffusion and adoption in successful innovation management. The article references Everett M. Rogers' work on “Diffusion of Innovations,” and examines the importance of exploring these theories to produce success in penetrations of markets and sales growth. By outlining the principles of Rogers' theories and their significance, the article suggests that professionals who focus on their target audience's needs, including using social media effectively, will accelerate successful diffusion and adoption. The article concludes by noting the importance of getting a firm grip on changes in organizations to keep up with evolving trends, discussing the need for rapid movement to engagement platforms, and staying competitive in a fast-moving business environment.