Innovation should change your perspective

Innovation should be embraced as a way of life, rather than just a sporadic occurrence during emergencies. Companies need to focus on their role in customers' lives, rather than solely fulfilling their needs or jobs. Innovation should be viewed as a way to create larger value propositions, continuous innovation being key. Adopting this change in philosophy would require companies to re-evaluate their culture and perspectives towards innovation to create a consistent mindset. There are three philosophies on innovation: passivity, resistance, or embracing innovation as a way of life. The latter requires constant reinforcement from management, as well as resources and dollars flowing to projects and activities based on innovation.