What is Incremental Innovation

Incremental innovation is a process of continually improving existing products, services, and ideas based on customer feedback. Unlike radical innovation, incremental innovation doesn't create waves in the market or establish new niches, but it does improve customer satisfaction. Incremental innovation is critical for large-scale industries looking for steady growth through hundreds of small changes. It can start with a 0.5% growth in a week and can increase to 10% in a year. Small improvements like design updates in smartphones, service and product improvement, process automation, waste minimization, and process improvement garner small gains over time that lead to a steady increase in profits.