Competitive Advantages & Defensibility For Startups | Corporate Lab

With only 1 out of 10 startups being successful, it is important to identify critical success factors. Competitive advantages are key points that determine a product's success, such as product value, team, speed, capital, personal relationships, marketing, and patents. Defensibility, the concept of protecting a company from competitors, has evolved and includes network effects, economies of scale, and brand image. Incorporating both competitive advantages and defensibility measures will guarantee success in the long run for startups.