Beware of the ‘Hypenated’ Innovation Trend

Innovation has become a jumble of ideas, processes, and software that creates confusion instead of clarity. Industry terms like "agile" and "lean" have crept into innovation jargon, but they have become part of the obfuscation of innovation. Rather than adding more modifiers and adjectives, a clear definition of innovation should focus on creating new ideas that address customer needs and result in new products and services. Companies need to define their innovation methods and outcomes to choose the appropriate innovation activity. The more obfuscation that occurs, the more difficult it will be for companies to make informed decisions.