Innovation and the Baskin-Robbins effect

Innovation and the Baskin-Robbins effect

Innovation can be a challenging concept for organizations to navigate as it can encompass various activities and outcomes, depending on who you ask. This can result in a "Baskin-Robbins syndrome" where there are too many options and flavors to choose from, making it hard for executives to invest in the right innovation activities and outcomes. The solution to this is to set clear parameters and priorities to align innovation activities with business goals, allowing for easier decision making and optimized outcomes. Without this clarifying question of what executives want and expect, decision making can become overwhelming and ineffective.

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More Innovation Resources:

The Strategic Management and Innovation

Learn how strategic innovation can help businesses reinvent their corporate strategy and drive growth through strategic management and innovation courses.

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Idea Generation Process: The Various Approaches to Gathering & Implementing Employee Ideas

Maximizing the potential impact of employee ideas can provide a competitive edge for a company. This article outlines the key steps to create an effective idea generation process, from submission to implementation.

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Toward a Coherent and Self-Sustaining Innovation Framework

Creating a self-sustaining innovation framework is essential to embed innovation in an organization, and this requires a clear understanding of the three levels of innovation: Project Innovation, Continuous Innovation, and Self-Sustaining Innovation.

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