Citrix on Corporate Innovation and Big Hairy Audacious Goals

Large corporations often struggle with balancing innovation and execution, but Citrix has established mechanisms to address this challenge. They use frameworks like Rhythm to decide on Winning Moves and derive goals tied to those initiatives. The Zone to Win model helps classify ongoing projects and development efforts, which determines which management and leadership techniques to apply. Citrix also established an Innovation Center of Excellence, which offers education and innovation programs. These learning opportunities help employees cultivate and validate ideas that may lead to new businesses. The program emphasizes training and other support, including multi-stage opportunities for teams to progress in their work, leading up to funding decisions.