Applied Innovation: ideas, tools, experimentation culture

8 Reasons Why Innovation Is Critical To Business Today

How Technology is Changing the Promotional Landscape

Learn about the ways technology is changing promotional landscape with Influencer marketing, social media platforms, mixing traditional and digital advertising, and chatbots.

Four ways ideas are selected for implementation

Generating ideas is easy, but turning them into products requires senior leader buy-in. Ideas can be converted through Assignment, Sponsorship, Adoption, or Spinout, and organizations need to understand which method(s) work best for them.