Types of Innovation in Business | The Innovation Matrix

Innovation is a catch-all term that can be difficult to pin down, but it remains a top priority for global leaders. This guide explores why innovation matters and the different types of innovation that exist. From architectural to radical, incremental to disruptive, each type of innovation is exemplified with relevant examples. Additionally, the Doblin Innovation Framework defines innovation within 10 distinct categories, providing a practical perspective. Successful innovation requires prioritizing innovation, employing the right approaches, and utilizing technology like idea management software.