10 Ways to Reduce the Innovation Failure Rate

10 Ways to Reduce the Innovation Failure Rate

Innovation process-expert Robert Cooper shows that a majority of new product/service projects fail, leaving only one to succeed. This article highlights five reasons why innovation goes wrong and offers ten ways to reduce the failure rate, such as creating momentum and using a team approach. Additionally, it stresses the importance of discovering relevant customer frictions and checking the strength of new concepts among potential customers.

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50 Quotes to Spark a Culture of Innovation in 2017

A collection of inspirational quotes on change and innovation to inspire and foster a culture of innovation.

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Becoming a maker of ideas

Becoming a maker of ideas

The future belongs to those who can create and translate new insights and ideas into concepts that AI or machines can create and package as products or services. Creativity, exploration and divergent thinking are key to success in the third wave of human value creation.

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Who Is Your Customer? $205 Later, I Have my Answer

A recent customer experience at a restaurant raised the question: Who is your customer? The post explores various definitions of customers.

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