10 Ways to Reduce the Innovation Failure Rate

10 Ways to Reduce the Innovation Failure Rate

Innovation process-expert Robert Cooper shows that a majority of new product/service projects fail, leaving only one to succeed. This article highlights five reasons why innovation goes wrong and offers ten ways to reduce the failure rate, such as creating momentum and using a team approach. Additionally, it stresses the importance of discovering relevant customer frictions and checking the strength of new concepts among potential customers.

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