An Overview of Design Thinking

Design thinking is a powerful problem-solving process that draws upon imagination, intuition, logic, and systemic reasoning. It is a form of idea management that can be applied to systems, protocols, procedures, and customer/user experiences. The approach has been used by successful companies like Coca-Cola, Nike, and Apple, and involves four main steps: understanding the problem, brainstorming, prototyping and testing, and implementing. By humanizing the design process and involving real customers in the process, design thinking can help companies create more valuable and innovative solutions.