Everything’s an Offer

Rob Poynton's book Everything's an Offer explains how improvisational theatre can help enterprises respond to complexities and uncertainties of leading organizations. By 'offer', he means opportunities to engage with others, which is the aim of open innovation. Enterprises often ask for either vague or closed offers that are not helpful. In improvisational theatre, open offers are the most helpful and constructive as they allows creative responses. The best open innovation programs focus on the intersection of unrelated themes, creating space for innovation to spark. Collaboration at intersections leads to productive innovation.