A Successful Approach to Corporate Innovation: ‘The 8 Ps of Innovation’

Joost Korver, Head of Growth at Gasbot, shares his personal journey trying to make a large corporation more innovative. From this experience, he created a new methodology called the 8 P's of Innovation: processes, people, projects, problems, priorities, progress, partnerships, and places. Korver stresses that a company needs a structural approach to innovation and a high-level plan to make a lasting impact. In addition, he highlights the importance of finding the right partners, accelerating learnings, and creating a culture that encourages experimentation and failure.