A Guide to Design Thinking Strategy

Design Thinking is a robust approach to innovation that allows you to identify unmet customer needs and come up with viable solutions. This article emphasizes the key elements of design thinking, including employing the designer's attitude, sensibility, and methodology. Design thinking is also differentiated from other approaches in that it focusses on the process rather than the product. This non-linear approach is empathic, personal, subjective, and follows a creative process of developing human-centered prototypes. MIT ID Innovation's design thinking courses help to nurture the next generation of thinkers.