9 Reasons to Love an Underdog

9 Reasons to Love an Underdog

Despite being an overlooked, "flyover" city, visitors to Kansas City tend to stay for longer periods of time due to its underdog mentality. Loving an underdog has nine reasons, including motivation by knowing failure's consequences, exploiting smaller opportunities, living and breathing to exceed expectations, and being fiercely loyal to whoever believed in them. Kansas City's hosting of the All-Star Game received positive social media sentiment due to its underdog mentality.

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Eating your own dog food

Innovation leaders must "eat their own dog food" by using their own products to understand the customer experience and improve the product.

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Increase serendipitous connections with crowdsourcing

The small-world phenomenon theory suggests we are all linked by short chains of acquaintances. Recent research shows that the average number of acquaintances separating any two people is 3.9, not six. With the rise of social media and networks, this advantage can be leveraged for innovation projects and business opportunities.

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