Personalization

Personalization is the use of individuals’ behavior, profile, historical data, and stated preferences to influence the offers that they receive

More Innovation Glossaries

Digital Innovation

Digital innovation is the use of digital technology to create or improve products, services, processes and business models.

Disruptive Innovation

Disruptive Innovation changes the way that an industry or a market operates - typically by introducing simplicity, convenience, accessibility, and affordability where previously none existed.

Ownership

The state or fact of being an owner. The right to own; ownership.

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