7 Pillars Shaping Tesla's Corporate Culture
Tesla, founded by Elon Musk in 2003, is much more than just an automaker. The company's relentless commitment to product innovation and sustainability has earned it a cult following. Tesla's innovative business model unites fans and customers around the world with ambitious missions of transforming global transportation and energy production and consumption systems. The company encourages extensive customer participation in product development and testing, invests in infrastructure, and diversifies its product range. Tesla's flat organizational structure and accessible communication practices ensure effective problem-solving. The company works alongside early adopters to finesse and fine-tune each product release. Tesla also focuses on larger problems facing the world, such as climate change, renewable energy capture and storage, and the shift to autonomous technology. Tesla commits to open source innovation to solve hard problems.