7 innovative ideas that changed the retail industry

Digitalization has upstaged the traditional brick and mortar retail structure, and the industry has responded with creative and innovative ideas to engage customers. One such innovation is Amazon Prime Air’s drone delivery service, which promises swift and secure delivery of packages. Another remarkable idea is the Magic Mirror at Uniqlo's San Francisco store that allows shoppers to try on various colors without stepping out of the fitting room. Businesses are also leveraging Social media's immense power through the use of hashtags and digital billboards to display trending items in a store. Cutting-edge technology like facial recognition and behavior sensors are also being used to enhance customer's experiences. SuperBrugsen, a Danish supermarket, went a step further and crowdsourced suggestions for their local products, resulting in increased revenue and customer satisfaction.