7 Essential Ingredients of a Crowdsourced Innovation Campaign

Crowdsourcing is an emerging discipline for many organizations, and it’s difficult to know what you need to have in place before you launch your first crowdsourced innovation campaign. The article focuses on the seven essential ingredients of a crowdsourced innovation campaign, which includes setting a clear goal, offering a benefit to the participants, having decision making criteria, involving stakeholders and subject matter experts, identifying the decision makers, setting a timeline, and engaging the crowd. These ingredients ensure a successful campaign that can solve existing problems for businesses.