How to Generate 100+ Cool Product Names in a Hurry!

How to Generate 100+ Cool Product Names in a Hurry!

A chance encounter at Baltimore airport led to a mini cool product names project as Mess Wright and Mike Brown brainstormed on generating potential names for Mess's new brand. The article highlights the importance of creative structure in generating lots of ideas, while strategic thinking tools can help create a high proportion of on-target ideas. With determination and resources from around the world, it is possible to move from idea to prototype in record time.

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