5 innovation program pitfalls & how to avoid them

Long-term innovation programs require strategic alignment with corporate goals, dedicated resources, clear governance, diverse teams, and business impact. Common mistakes include misalignment, lack of resources, unclear governance, homogeneous teams, and detachment from business value. To avoid these pitfalls, organizations should prioritize projects that align with existing assets, encourage risk-taking and failure, establish clear ownership and responsibilities, and ensure market validation.