2 Super Smart Ways to Catalyze Innovative Success

In response to the need for toy manufacturers to streamline innovation processes to keep up with the popularity of social media trends in driving growth, the article highlights two critical success factors that can be adopted by any brand: listening to the market in multiple ways and exploiting small and nimble teams to drive innovation. These themes are supported by examples from Mattel, Hasbro, and LaRose Industries, and are accompanied by actionable tips on developing strategies to boost nimbleness and speed.