Are baby boomers poor innovators? Generational shaping, experiences and environment plays a crucial role in innovation.
Discovering your customer's buying motivations is essential to understanding why they choose to purchase your product or service. Learn how to identify these motivators and utilize them in your marketing strategy.
User innovation and adaptation can lead to groundbreaking ideas. Case studies such as the invention of the folding umbrella and the creation of rear view mirrors for planes demonstrate the value of tapping into user frustration and experimentation.
