Brainstorming is a crucial component to a team's workflow, and incorporating it at various stages can optimize ideas and create the best end result.
Innovation is now focusing on platform disruption and waves of change rather than single technology disruptions, making organizational form and culture the critical success factor.
Innovation requires a culture shift, and that starts with a clear vision and purpose that is adaptable to change. This will create an environment where people feel empowered to foster new ideas and behaviors that support your brand's growth.