Reflecting on the Three Horizon Model for our Innovatation in the Future

The Three Horizons framework is a method for managing innovation and adapting to changing markets that has gained widespread use. It offers a way for businesses to explore different horizon focuses based on the present, allowing them to anticipate and prepare for future changes. The framework requires businesses to constantly adjust and adapt to societal conditions, environments, and markets to cope with shifting consumer demand and declining natural resources. The framework is especially useful for managing tensions between differing views of managing the present and future, and offers a way for companies to manage new initiatives within their existing framework.