10 ways to engage customers with innovation in your company

Customers are important partners in driving innovation in a business. One-third of innovating companies say that customers play a significant role in the innovation process. The customer experience and engagement strategy help define innovation from early-stage ideation. Companies that prioritize deep customer engagement see significant returns on investment. Emphasizing personalized customer engagement, surveys, contests, innovative packaging, and being transparent in social causes are super effective ways of customer engagement. By creating a purpose-driven brand and focusing on the four "I's" of interaction, involvement, influence, and intimacy, businesses can develop long-term customer loyalty. Learning from failures and adapting to customer behavior are also crucial steps in innovation management. Ultimately, when businesses prioritize the customer first in their strategy it opens the door for innovative approaches to customer engagement.