The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management.
The epic disruption of the ad business (and Everything Else) - few industries have been affected as strongly by the digital age
Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong.
