The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
How to create a culture with freethinking, entrepreneurial spirit and sustainable value creation at all levels.
This book will help you achieve ambitious visions for learning through swift innovation. We will borrow from the people who invent what we all end up using tomorrow, create much from very little.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management.