The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.
Weaving together history, ideas, policy and practice, the book shows how social innovation is now coming of age, offering a comprehensive view of what can be done to solve the global social challenges we face.
To remain competitive in today’s marketplace, companies must adopt a culture of customer-centric practices that focus on outcomes rather than outputs.
