Hooked: How to Build Habit-Forming Products
While some products immediately gain traction, others struggle to keep customers satisfied. Why is that? Hooked explains how to build products that customers love. Nir Eyal shows us the ’Hook’ model which is based on four easy steps to ensure customer retention. Use Hooked as a practical ’how to’ guide to build products that your customers will love.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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