Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

Researchers have found a surge in B2B conversions due to the increased prevalence of pre-engagement searches among business decision-makers. Brands need to be visible and legitimately active 24/7 through SEO, SEM and video marketing. Persuasion tactics should focus on messages of productivity, efficiency and sustainability that reflect customer interests and expectations. With the presence of online information and dialogue about brands, companies need to be flexible, anticipate and respond quickly to opportunities and challenges.

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How to Be More Creative Amid Change - Stretch Yourself

Participating in events like Freelance Exchange of Kansas City's 2010 Portfolio Showcase can be a creative experiment for organizations, as it forces them to approach their marketing from a new strategic perspective.

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What is exponential growth in technology?

Exponential growth can lead to rapid improvement of technology. However, predicting which innovations will grow at an exponential rate can be problematic.

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What Martha Chumo Teaches Us About Ideas

Martha Chumo is a 19 year old programmer from Kenya who started an Indiegogo campaign to attend a retreat for programmers in the US but was denied a visa. She then raised $15k of $50k goal for her own Hacker School in Kenya.

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