Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

Researchers have found a surge in B2B conversions due to the increased prevalence of pre-engagement searches among business decision-makers. Brands need to be visible and legitimately active 24/7 through SEO, SEM and video marketing. Persuasion tactics should focus on messages of productivity, efficiency and sustainability that reflect customer interests and expectations. With the presence of online information and dialogue about brands, companies need to be flexible, anticipate and respond quickly to opportunities and challenges.

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What is innovation management?

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Agile Culture Workshop Training - Innovation Training | Design

Learn how to become more Agile with Scrum through a new training workshop that teaches individuals and organizations how to embrace design thinking and lean methods for innovation.

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21 Common Innovation Myths & Misconceptions Debunked

Viima has debunked 21 common myths about innovation. From the idea that only creative geniuses can innovate to the belief that innovation is always a positive thing.

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