Your Company Needs a Disruption Map

The innovation mantra is speed, but innovation in the digital age requires more data of strategic and disruptive nature. Businesses need to collect data from the edge of their organization, where sales staff interacts with customers, and where suppliers produce their own innovations. Studies predict that product updates will increase by about thirty-fold over the next six years. To stay competitive, companies need to create disruption maps, which means viewing every aspect of a company’s activities as a disruptable asset.