WTH Is Going on with the IHOP Brand Strategy?

WTH Is Going on with the IHOP Brand Strategy?

IHOP's announcement to change its name to IHOB has caused speculation and confusion, with the "B" revealed to stand for burgers. Experts predict that this is a temporary brand strategy to drive lunch and dinner traffic, rather than a permanent change. IHOP has added seven burgers to its menu after a year of customer feedback showed a demand for them. However, many believe that the name change is a short-term promotional campaign designed to generate social media attention and media coverage. The ultimate result will likely be a return to IHOP's pancake-focused brand strategy.

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Meeting Planning Templates from Miro

Design better meetings and events with these innovative templates from Miro, perfect for planners and facilitators.

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The LAB: Innovating an Aquarium Using S.I.T. (February 2010)

The LAB: Innovating an Aquarium Using S.I.T. (February 2010)

Graduate student Janette Douglas invented five unique aquarium concepts using the corporate innovation method S.I.T, including plant-only tanks and self-regulating temperature.

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How to Track and Prove Your Innovation Program’s Value

How to Track and Prove Your Innovation Program’s Value

Innovation programs bring in millions but only if their worth can be demonstrated. Measuring results against defined goals, projecting ROI and involving upper management are key.

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