WS Audiology: From Value Chain To Technology

WS Audiology: From Value Chain To Technology

Innovation Strategy Manager Benedikt Heuer from WS Audiology discusses innovation in the context of hearing aids beyond just technological developments. WS Audiology is working to expand its competitive position by adapting to different regulations and processes for getting hearing aids. Heuer's team evaluates trends and technologies important for the next 5 to 10 years to formulate conclusions for innovation projects. The team divides projects into incremental and radical ones, with a focus on balancing the individual fields of action. WS Audiology collaborates with various partners, including startups, to integrate existing know-how into the innovation process. Heuer also talks about WS Audiology's TeleCare-Solution and Digital Assistant as examples of disruptive innovation.

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