Why Innovators Ought to Focus on Product Deconstruction

Innovation has so far been primarily focused on building new products and services, neglecting the end-of-life disposal problem. Jeffrey Phillips suggests that we shift our focus to making products easily deconstructable for reuse and recycling. This may require changes to manufacturing and packaging processes, but it presents a huge opportunity for companies to create fully recyclable or reusable products. The market for such products already exists, waiting for this innovation. Good innovators should not only create new products, but also consider how to build products that can be deconstructed easily.