Why IdeaStorm and Salesforce Ideas are fads

Although social networking tools like IdeaStorm and SalesForce Ideas can be useful for soliciting ideas, they do not provide the necessary management tools for effectively turning those ideas into new products and services. The wisdom of crowds may be useful for incremental changes, but disruptive or breakthrough ideas require more thorough evaluation and consideration. Intellectual property ownership is another concern. Innovation is a consistent process of gathering, evaluating, piloting or prototyping ideas, and then creating new products, services and business models – following the crowds only leads to faster horses.