Why Every Business Needs Female Marketers to Steer an Inclusive Strategy

Only 3% of women make it to the C-suite despite representing nearly 50% of the workforce. Employers are less likely to move female professionals up the corporate ladder despite studies showing women are more adept at balancing soft and leadership skills, creating less authoritative work environments and demonstrating a different leadership style. Inclusive marketing is becoming increasingly important as socially responsible brands that demonstrate inclusiveness are being favoured more by millennials. Women are better equipped to direct an inclusive campaign due to their sensitivity to nuances and complexities. The technology sector needs to strike a gender-balance to innovate and collaborate across all industries.