Why Embracing New Ideas is Now More Important Than Ever

To continuously thrive as an organization, you must generate and embrace new ideas. Creating an environment that fosters a culture of creativity and idea generation is key to success. Two of the greatest inventions of our time, the Post-it note and Gmail, were developed through permitted bootlegging and Google's 20% rule, which encourages workers to pursue products that interest them personally. Organizational leadership must recognize the need to embrace new ideas to make continuous improvements, create brand awareness, respond to trends and competition, and make the most out of what they already have. Encouraging your workforce to be innovative is critical to unlocking potential and achieving sustainable growth.