How to Use Design Thinking to Guide Your Company’s Innovation

Design thinking is an ideation process that promotes a user-centered focus, allowing companies to develop innovative solutions that improve the customer experience. By putting themselves in the customers' shoes, businesses can use empathy to develop better products and services. This methodology involves five key steps: empathize, define, ideate, prototype, and test. Through the design thinking process, companies can create highly tailored, customer-centric solutions. However, this process is not suitable for all types of product development projects. Companies should rely on design thinking during the early stages when they need to gather customer experience information and identify potential solutions.