Why do we want innovations yet fear innovation?

Why do we want innovations yet fear innovation?

The author highlights the dissonance between how people react to innovation within their organizations versus their demand for it from other firms or individuals. While many worry about producing, marketing, and funding new ideas within their own company, they eagerly seek out and expect innovation in the products and services they buy. The author challenges readers to reflect on their own behavior and recognize the enemy of innovation may be us.