What kind of innovator are you?

Innovation language can be confusing to some, therefore metaphors can be used to help people understand complex concepts. The Matador is a metaphor that can be used to explain the importance of examining ideas that threaten the status quo, as this allows a business to be prepared for external disruptions or internal cultural changes. If you anticipate potential threats and communicate them to the executive team, it becomes easier to guide their thinking towards creating new innovative services or products. Therefore, using a Matador-like approach can help businesses expand their scope of innovation, in turn preventing disruptive ideas from blindsiding them.