What is the Most Important Function for a Company?

The debate about what the most important function for a company may be is a common occurrence in every company. To successfully scale your business, however, two simple and powerful questions need to be asked. Firstly, what function creates the most value for your customers? And secondly, how do you measure the return on investment? The key to scaling a business is determining the core value proposition and ensuring that it can be delivered on scale. For a B2B SaaS company, a great product designed by a great product manager who understands business needs will be the core driver for value creation. While the product team is pivotal in creating a growth engine, marketing and sales also play a crucial role. In the end, it all depends on the business you are in and keeping these two simple but essential questions in mind.