What is the ambition matrix and how does it work as part of an innovation portfolio?

The Ambition Matrix is a tool which helps companies identify their innovation portfolio, and execute their strategy around where to play and how to win. Developed by Monitor (now Deloitte), the matrix answers the questions of "Where to play?" and "How to win?" to determine the horizons of a company's Innovation Ambitions. It helps companies understand the true mix of their innovation efforts collectively and highlights surprises to decision makers about what types of innovation their teams are actually working on. A mix of ambitions is the most important aspect of an innovation portfolio which is more likely to succeed.