China's Transit Elevated Bus (TEB) system is a new innovation aimed at easing traffic congestion. Testing the first prototype is currently ongoing, but challenges such as height issues, traffic control and rebuilding TEB stops for passengers remain to be addressed.
Companies struggle to create value by satisfying unmet customer needs because they do not define them correctly. Instead of focusing on the product or customer, they should analyze the desired outcome of the job the customer is trying to accomplish.
Interview with Rami Levy of Motorola Mobility on the importance of innovation and the keys to successful collaboration within organizations.
