What is Idea Generation? – Definition, Techniques and Success Factors

Innovation relies on the generation of new ideas, but a systematic process is necessary for managing them. This article explains why idea generation is crucial for progress and shares several techniques for generating ideas such as Idea Challenge, SCAMPER technique, Opposite Thinking, Brainstorm Cards, and Analogy Thinking. The article also highlights the importance of managing ideas and suggests investing in an idea management tool for collecting and refining ideas as a team. Finally, it offers tips for succeeding with idea generation such as defining the problem or opportunity, involving the right people, and setting constraints.