What is a good customer insight?

What is a good customer insight?

Crafting powerful insights is essential when developing ideas and requires effort and time. A deep 'truth' about the customer is needed, based on their behaviour, experiences, beliefs, needs, or desires that are relevant to the issue. To ensure true insights, focus on customers, avoid reverse benefits, and insist on actual insights that are targeted, true, and fresh. Customer insights impact innovation in the discovery phase, shaping business strategy, guiding idea creation regarding product, service and brand development, and also work well in the feasibility and go-to-market stages. Organisations that know their customers are better placed to meet their needs, leading to more satisfied customers, as Unilever's global survey of 3,200 women demonstrated.

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More Innovation Resources:

Welcome to Atlanta: Uprising. Leader. Convergence. Collaboration.

Join the Innov8rs Atlanta event on March 22-23, where experts will share success and failure stories, and you'll learn how to effectively implement company-wide innovation programs.

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A Successful Approach to Corporate Innovation: ‘The 8 Ps of Innovation’

Corporate innovation requires a holistic approach that includes processes, people, projects, problems, priorities, progress, partnerships, and places, according to Joost Korver's methodology: the 8 P's of Innovation.

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What exactly is Open Innovation?

Open innovation is the practice of sourcing ideas from outside of a company as well as from within. It can help companies develop new solutions and access a wider range of knowledge and expertise.

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